7Cs - Content

Content refers to any digital information included on a web site. This includes the medium of the digital subject matter such as text, video, audio, and graphics. Besides that, it also includes the message of the digital subject matter such as product, service, and information offerings.



Dimensions of content for Quiksilver & Roxy Malaysia (www.quiksilver.com.my) are:

• Offering mix which refers to the content of the site including products, information and services.

Products are shown in the web site.

The picture of the product will be enlarged when users clicked on it. The information of products such as price, size and choices of colors are shown when users clicked on the pictures of products.

• Appeal mix which refers to the promotional and communications messaging projected by the company.

This web site uses cognitive appeals which focus on the functional aspects of the offering, including factors such as low price, reliability, availability, customer support, and degree of personalisation. As we can see from the pictures, Quiksilver & Roxy Malaysia uses promotions and discounts to attracts customers. For instance, Quiksilver or Roxy card members are able to enjoy 30% rebate in gift voucher form after buying 2 items while non members can also enjoy 20% rebate.

• Multimedia mix which refers to the variety of media such as text, audio, image and graphics that incorporated into a web site.

Videos are included in this site. (in red circle)

Types of content in this web site:

• Reference content - Quiksilver & Roxy Malaysia provides their corporate information in the site.

• Current content - There are notices of special promotions and discounts showing in this site too.