7Cs - Communication

Communication refers to the dialogue between the web site and its users. It takes three forms:

1. Firm-to-user
2. User-to-firm
3. User-to-user
   

The dimension of communication used in this web site is broadcast which refers to the one-way information exchange from organisation to user. Quiksilver & Roxy Malaysia (www.quiksilver.com.my) has provided FAQ in its web pages for the users to solve problems that they faced in this site.


Furthermore, it will send e-mail newsletters to the users who have registered to subscribe its newsletters. Users will be informed about any announcements or products updates in the e-mail newsletters.

7Cs - Customisation

Customisation is a site's ability to modify itself to - or be modified by - each user.


There are 2 types of customisation:

• Personalisation

• Tailoring

Quiksilver & Roxy Malaysia (www.quiksilver.com.my) used personalisation in their web site. They provide users with a registration form to subscribe to their e-mail newsletter. Users are able to obtain announcements, promotions and products updates related to their company.

7Cs - Content

Content refers to any digital information included on a web site. This includes the medium of the digital subject matter such as text, video, audio, and graphics. Besides that, it also includes the message of the digital subject matter such as product, service, and information offerings.



Dimensions of content for Quiksilver & Roxy Malaysia (www.quiksilver.com.my) are:

• Offering mix which refers to the content of the site including products, information and services.

Products are shown in the web site.

The picture of the product will be enlarged when users clicked on it. The information of products such as price, size and choices of colors are shown when users clicked on the pictures of products.

• Appeal mix which refers to the promotional and communications messaging projected by the company.

This web site uses cognitive appeals which focus on the functional aspects of the offering, including factors such as low price, reliability, availability, customer support, and degree of personalisation. As we can see from the pictures, Quiksilver & Roxy Malaysia uses promotions and discounts to attracts customers. For instance, Quiksilver or Roxy card members are able to enjoy 30% rebate in gift voucher form after buying 2 items while non members can also enjoy 20% rebate.

• Multimedia mix which refers to the variety of media such as text, audio, image and graphics that incorporated into a web site.

Videos are included in this site. (in red circle)

Types of content in this web site:

• Reference content - Quiksilver & Roxy Malaysia provides their corporate information in the site.

• Current content - There are notices of special promotions and discounts showing in this site too.
  

7Cs - Context

The context of a site captures its aesthetics and functional look-and-feel. It focus on how the site design.


Quiksilver & Roxy Malaysia (www.quiksilver.com.my) has an aesthetic design which is largely captured by visual characteristics such as colors, graphics, photographs, font choices, and other visually oriented features.


This web site has a very distinct look-and-feel that is artistic and visually appealing. It encourages the visitors to slow down and contemplate each product with interests. It also provides customers with the opportunities to experience the difference between visiting a functionally oriented site and the web site of Quiksilver & Roxy Malaysia.

Design features of Quiksilver & Roxy web pages

In my opinion, Quiksilver & Roxy Malaysia (www.quiksilver.com.my) is a good web site. This is because it has a lot of design features which are very good. There are several types of design features such as text, navigation, links, graphics and general design.


Firstly, I would like to discuss about the general design of this web site. The pages download very quickly. It appears right after users click on the url 'www.quiksilver.com.my' without wasting their time. It can also bring the users to any pages of this web site in very short time.


Besides that, as we can see clearly from the picture below, the first page and home page of this web site fit into 800 x 600 pixel space.




Furthermore, every web page in the site looks like it belongs to the same site as there are Quiksilver and Roxy logo on top of each web page.




Secondly, it can be considered as a good web site from the feature of text. The background does not interrupt the text. Other than that, the hierarchy of information in this web site is perfectly clear. Besides, columns of text are narrower than in a book to make reading easier on the screen.




In addition, the text is big enough for the users to read and it is not too big. Furthermore, the background color of the web pages match perfectly with the text color. Thus, it makes the text to be easily seen.




Thirdly, navigation of this web site is one of the good design features too. The navigation buttons and bars are simple and very easy to understand. Those buttons are also friendly-user as they are very easy to use. Moreover, the navigation buttons and bars provide visitors with a clue as to where they are or what page of the site they are currently on. Hence, visitors will not be confused with those buttons. Besides, the navigation is consistent throughout the web site. This can be proved by the unchanged and constant navigation bars on every pages in the site.




Next, the link colors coordinate with page colors as shown in the picture below (red boxes). Although the link is not underlined, it can be seen clearly.



Lastly, there are interesting and attractive graphics in this web site which are able to attract many visitors.





Since nothing in this world is perfect, every web sites has its own weaknesses. Quiksilver & Roxy Malaysia (www.quiksilver.com.my) is not excluded. There is poor design feature in this web site.



As we can see from the picture above, the text links are not underlined. Users may not know they are the links.


In conclusion, Quiksilver & Roxy Malaysia is a good web site according to those features of good web pages. ^^