Tuesday, June 30, 2009

7Cs - Communication

Communication refers to the dialogue between the web site and its users. It takes three forms:

  1. Firm-to-user
  2. User-to-firm
  3. User-to-user






The dimension of communication used in this web site is broadcast which refers to the one-way information exchange from organisation to user. Quiksilver & Roxy Malaysia (www.quiksilver.com.my) has provided FAQ in its web pages for the users to solve problems that they faced in this site.


Furthermore, it will send e-mail newsletters to the users who have registered to subscribe its newsletters. Users will be informed about any announcements or products updates in the e-mail newsletters.






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