7Cs - Customisation

Customisation is a site's ability to modify itself to - or be modified by - each user.


There are 2 types of customisation:

• Personalisation

• Tailoring

Quiksilver & Roxy Malaysia (www.quiksilver.com.my) used personalisation in their web site. They provide users with a registration form to subscribe to their e-mail newsletter. Users are able to obtain announcements, promotions and products updates related to their company.